LEBELAGE means youth and freshness in French.It is inspired by the eternal youth and beauty of goddess in myths, aiming to protect the value of women's youth, freshness, and beauty. cost-effectiveness of the productWe will become a brand recognized for our product quality by reducing unnecessary distribution processes in the manufacturing process and focusing more on the quality of the product.expansion of the global marketWe aim to leap into a global cosmetic brand recognized by the world, expanding to the global market beyond Asia with Leverage's cost-effectiveness and excellent quality.MarketingWe will not increase the price of our products through unilateral promotion using famous models and mass communication. Even if it takes some time, we will convey the brand value to our customers through high-quality products.rapid consumer needsWe want to give back joy and satisfaction to our customers by discovering new things more quickly and offering products that fit the trend.TruthfulnessTruthfulness towards beauty. The truthfulness that we want to convey to consumers through our product quality. With that one heart, we will continue to research and study cosmetics with a sincere attitude, just like the time we have spent exploring and researching.